Sony

Televisions are constantly evolving. It was only a few years ago that TVs were large dominating boxes in the corner of your room, with a limited choice of channels available. TVs are now slim, wall-mountable, and unobtrusive, with the ability to blend into your room. At James Morrow we are expertly placed to help you make an informed decision. We have been supplying and installing flat panel televisions since their release in the UK market.

The new 2010 / 2011 range of Sony Televisions have really attracted our attention.

With the impending analogue signal turn-off, there are now a number of viewing options available - Freeview, Freesat and the recently launched Freeview HD service, Virgin and Sky HD. Sony’s range of televisions tick all the boxes when it comes to viewing choice, with a host of models featuring some of the above services built in. In addition, on selected models, the TVs now come with great new viewing experience “Bravia Internet Video”. With your TV connected to the internet you can choose to view You Tube, 5 on demand, BBC iPlayer and other free services. Lovefilm is also available and this allows you to rent and play movies immediately from the comfort of your couch.

Sony has released five different ranges for 2010. These are - Basic Experience, Essential Experience, Network Experience, Home Cinema Experience and also Lifestyle Experience. Depending on your requirements, there is a Sony TV to suit you.

Sony has also gone back to the drawing board this year and created some visually stunning designs. They call it their monolithic design, simple, uncluttered and beautiful. These TV’s look great whether they are turned on or off.

You will find below a selection from the new range. For full information, please just give us a call on 0131 229 8777.

Basic Range
For Sony’s starter range Sony has created the BX200D, which combines a 22” screen and a DVD player. This is something we are often asked for by our customers. We see this product as being ideal for kitchen, bedrooms or playrooms. It includes a Freeview tuner, HDMI input and also a USB input for playback of photos stored on a USB stick.

Essential Range
The Essential Experience range offers sizes from 22” right up to 60”. Of particular note is the EX43B, a combined full HD 1080p screen and Bluray player. This also includes a Freeview HD tuner and has networking capabilities to access online content.

Network Range
The Network Experience range builds upon the Essential range. Most TV’s feature a stunning super slim design. This is due to Edge LED backlighting technology. Bravia Internet Widgets are featured and they allow you to receive weather, news and even Facebook updates, to name but a few. This can all be done wirelessly due to a WIFI adapter, or by a wired internet connection.

NX703
Is available in 40” / 46” variants, and can wirelessly connect to your internet connection to access Sony’s Bravia Internet Video service Freeview HD and 100HZ processing for fast motion processing is also included.

NX803
Similar to the NX703, the NX803 adds 200HZ image processing for super smooth picture refinement, even when the action on screen is at its most demanding. Also included is a zero watt energy saving switch which reduces the power consumption down to zero when turned off.

The Home Cinema Range

The Home Cinema Experience range is designed for the best picture quality available from Sony.

HX903
The HX903 features Dynamic Edge LED backlighting in a super slim design. 3D will be available on this model with a software upgrade and 200HZ processing for a smooth lifelike picture. Freeview HD and Bravia Internet Video are some of your viewing choices.

Signature Range
For customers who would like to strike a balance between cutting edge design and functionality, the Lifestyle Experience is the range for you.

LX903
Featuring full 3D TV straight out of the box, when coupled with a 3D bluray player and disc, the 3D experience is like nothing you have seen before. Two pairs of active shutter 3D glasses are included with this TV.

The design of the LX903 is stunning, crafted from a single pane of glass. Many unique features are present on LX903, such as Intelligent Presence Sensor. This feature monitors your viewing habits and alters it’s viewing characteristics depending on what you are doing. For example - walk out the room and the screen switches off, if your children are sitting too close to the TV, it will detect this and an appropriate warning message will appear. This is just one of the many features included in this television.

There is SO much to tell you about the new range from Sony. For a walk through of the range, please call us on 0131 229 8777 or better still, come and see the televisions for yourself. You will be glad you did. . . .

Visit product site at http://www.sony.co.uk/.